Mark your calendars for another edition of SPORTSWEAR INTERNATIONAL TALKS hosted by BLUEZONE denim fabrics show in Munich. During four intimate talk sessions we will discuss everything consumer.
Have a closer look at the topic and the line-up:
Today, it is all about the consumer–what products he wants, where he wants to buy them, what service he requests, what values he cares about, what target or lifestyle group he belongs to...
But when it comes to denim and its high competitive market it seems hard to tell what preferences consumers, especially Gen-Z, have.
Is it the price only? Is sustainability really a topic of interest? What knowledge about denim do they have? Do brands still count or is it all about fashionable items of mass-market chains?
SPORTSWEAR INTERNATIONAL’S editor-in-chief Sabine Kühnl talks to several experts connected with the complex world of consumers to find out more about their buying preferences.
Date/time:
Tuesday, 29 Jan 2019
3.00-3.30pm
Media + Consumers I:
Talk with Kelly Harrington, designer/trend forecaster/vintage archivist/creative consultant, London
(in English language)
3.45-4.15pm
Media + Consumers II:
Talk with Maria Hunstig, network editor, Vogue digital, Munich
(in German language)
Wednesday, 30 Jan 2019
2.00-3.00pm
Consumers-Talking to the target group:
Talk with Charles Bahr, founder Tubeconnect Media, Hamburg
(in German language)
3.00-4.00pm
Consumers-Talking to the target group:
Talk with Gen-Z consumers
(in German language)
Venue:
Denim Dock, BlueZone, Munich
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