London brand M.i.h Jeans went into administration in early November, hoping to attract a regional or global licensee to save it from winding down. Most of the brand’s staff members have reportedly been let go, but its UK website and online store remain operational.
Initially jean-focused, M.i.h Jeans extended its repertoire in recent years to include a full RTW offering. Creative director Chloe Lonsdale is the goddaughter of the founder of 1960s brand Made in Heaven, which Lonsdale went on to re-launch as M.i.h Jeans in 2006. Since then, the London-based brand has attracted a loyal following with its cool but effortless aesthetic and good range of fits. It’s a brand with substance–Lonsdale’s denim roots can also be traced to Jean Machine, her father Tony Lonsdale’s successful denim retail chain of the 1970s.
As for M.i.h’s future, we've contacted company representatives for the latest updates, but they’ve yet to comment.