Here’s a line-up of denim labels from all around the globe that caught our attention in the last couple of months... from vintage inspiration to sleek & clean looks to edgy designs, they all represent the wide range that denim can offer.

1.

Boyish Jeans

Boyish Jeans
Photo: Boyish Jeans
Boyish Jeans

What the brand stands for:
Boyish Jeans is a collection of sustainable women’s denim centered on vintage silhouettes with a modern update. The brand utilizes men’s fabrics and fits tailored for a woman’s body when creating all collections. Before starting Boyish founder Jordan Nodarse had already been developing a deep passion for sustainable practices in fashion. The California native worked with several global brands such as Lovers + Friends, Tularosa and Majorelle on their denim collections, developed the denim label GRLFRND for Revolve, and then joined the Reformation team as Director of Denim & Special Projects.

Country of origin:
USA

Founding year:
2018

Headquarters:
Los Angeles

Founder:
Jordan Nodarse

Average retail price points:
$150-$170 for a pair of jeans

Contact:

boyish-jeans.com

2.

C17

C17
Photo: C17
C17

What the brand stands for:
After nearly 25 years of absence, Ce Dix Sept, more lovingly known as C17, re-launches with its f/w men’s collection. The label grew to notoriety in the 1980s and 1990s by which time it was said to be one of the top-five jeans brands across Europe in markets including its native France, Italy and the UK. For f/w’19, C17 returns with a 33-piece collection which riffs on the looser fitting look of the 1980s and early 1990s. It features T-shirts, shirts, knits, jackets, chinos, and bandanas, with jeans available in three fits-including DNA Loose, Straight Regular and Regular Tapered–and four wash options. C17 will be initially available in the UK and Italy with additional European markets including France as well as the US coming online shortly.

Country of origin:
France

Founding year:
1972, re-launch 2018

Headquarters:
London

CEO:
Ravi Grewal

Average retail price points:
£35 for a basic T-shirt, £110 for a pair of jeans, £180 for a denim trucker jacket, up to £315 for a Japanese melton wool oversized bomber

Contact:

c17jeans.com

3.

Denim.Lab

Denim.Lab
Photo: Denim.Lab
Denim.Lab

What the brand stands for:
Denim.Lab offers contemporary menswear (and kidswear) collections with a clean and aesthetic feel that aims for sustainable production. As part of its philosophy the label does not work in seasonal rhythms, but rather follows the idea to simply “create clothes that last and can be bought once and years later again.” In the focus lies, of course, denim: it consists of shuttle loom selvage fabrics in different washings featuring a “post-heritage denim collection for the modern man.”

Country of origin:
The Netherlands

Founding year:
2015

Headquarters:
Nijkerkerveen

Founder:
Sander van der Vecht

Average retail price points:
From €59 for a tee to €199 for a jeans or jacket

Contact:

denimlab.nl

4.

DU/ER

DU/ER
Photo: DU/ER
DU/ER

What the brand stands for:
DU/ER is a men’s and women’s denim brand with a functional approach to create jeans that may be worn even during hiking, biking and exploring: “for stylish people with active lives.” The pants feature power stretch, and depending on the weather conditions, either breathable, water repellent, ultra light or temperature regulating materials.

Country of origin:
Canada

Founding year:
2013

Headquarters:
Vancouver

Founders:
Gary Lenett/Abid Hafeez

Average retail price point:
€130 for a pair of jeans

Contact:

shopduer.com

5.

I And Me

I And Me
Photo: I And Me
I And Me

What the brand stands for:
I And Me is a denim and lifestyle brand for men and women surpassing seasonal trends by developing garments to withstand the test of time while the key focus lies on fabrication and function. The label collaborates with mills from all over the world, most commonly from Japan, on limited runs of unique denim casts and colors.

Country of origin:
UK

Founding year:
2016

Headquarters:
London

Founder/Creative Director:
Jessica Gebhart

Average retail price points:
€65 for a T-shirt, €170-285 for jeans

Contact:

i-and-me.com

6.

Sophia Lerner

Sophia Lerner
Photo: Jacques Ferrand
Sophia Lerner

What the brand stands for:
Peruvian fashion designer Sophia Lerner founded her namesake brand in 2016. She has a passion for denim and art and blends the two by creating truly outstanding pieces. The brand, both for men and women, strives to re-invent silhouettes through experimentation blending urban and modern into one. Each garment is designed and made in Lima, working with local manufacturers and most of the fabrics are entirely produced in the studio to be used in the construction of the final garments.

Country of origin:
Peru

Founding year:
2016

Headquarters:
Lima

Founder/Creative Director:
Sophia Lerner

Average retail price points:
€160 for indigo pants, €300 for stitched jeans, €400 for dresses

Contact:

sophia-lerner.com

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