The collection is entirely made in Italy and characterized by the idea of amalgamation. It is based upon reinterpreting a selection of iconic pieces of a man’s wardrobe. For f/w 2019-20 it offered 24 pieces inspired by the tailor-made freedom of the ’70s to deconstruct, cut and mix different pieces such as parkas, blazers and trenches in unexpected though cool way
For s/s 2020, debuting during the Pitti Uomo June 2019 edition, the collection offers 25 versatile outer jackets that can be worn 24 hours a day. They all mix of elements from different pieces and materials that blend past, present and future, sportswear and formal apparel and technical and natural fibers. Some of most interesting pieces include the “Parfecto,” a style mix between the perfecto leather jacket and the parka; the “Punk Parka,” a transformable piece made of two different materials, and the young-minded “Denim Parka,” a piece of clothing that mixes the jeans jacket with the parka and is made with two materials and available in different variants including techno-twill and blue cotton toile. Retail prices range between €500 and €1,000.
The brand, produced and distributed by Landi Confezioni under a recently signed licensing agreement started from s/s 2020, will increase its presence in Europe, Russia and Eastern markets (especially Korea, Japan and China). For its first year of life it aims to reach the best 50 stores worldwide including Rinascente in Milan and Rome and Luisaviaroma in Florence.
The agreement now signed for two years, aims to bring the brand registering about €1.5 million in about three to five years.
“I am happy about this newly started agreement with Landi Confezioni. The company is family-run though, at the same time, it has a young and efficient approach,” commented Allegri. “In this sense, it perfectly marries with Parcoats Florence’s identity as strongly tied with the idea of family as a sense of belonging to a group that defends each of its members’ peculiar uniqueness.”