What the brand stands for: 
WWWM (originates from 'What We Wear Matters') is a Korean high-end contemporary streetwear brand. The garments want to “express the relatively new sense of individuality for young people of Seoul and reflect a desire for gender-fluid, high-tech, innovative designs” mending sports and street aesthetics.

This spring WWWM is touring the globe with pop-ups in various locations in Europe, the US and Far East, cities include Lisbon, Milan, Berlin, Paris, London and Seoul.

 

Country of origin:
Korea

 

Founding year: 
2018

 

Headquarters: 
Seoul

 

Founders/Creative Directors:
A “collective of progressive thinkers“

 

Average retail price points:
€42 to €115 for T-shirts, €150 to €300 for pants and shirts, €500 for jackets

 

Contact:
wwwmofficial.com;
Tomorrow Showroom, London (global distributor)



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