What the brand stands for:
WWWM (originates from 'What We Wear Matters') is a Korean high-end contemporary streetwear brand. The garments want to “express the relatively new sense of individuality for young people of Seoul and reflect a desire for gender-fluid, high-tech, innovative designs” mending sports and street aesthetics.
This spring WWWM is touring the globe with pop-ups in various locations in Europe, the US and Far East, cities include Lisbon, Milan, Berlin, Paris, London and Seoul.
Country of origin:
A “collective of progressive thinkers“
Average retail price points:
€42 to €115 for T-shirts, €150 to €300 for pants and shirts, €500 for jackets
Tomorrow Showroom, London (global distributor)