After working in the public relations business for several years and founding his own Berlin fashion and lifestyle PR company in 2010, Sofiane Benbrahim thought it was time to finally launch his own clothing brand. So together with Jeromin Blank, a longtime friend with whom Benbrahim shares a passion for parties, Playstation gaming and fashion, he founded Maison 030.
As the name reflects, their label wants to unite two worlds: The urban, youthful charms of Berlin (hence the inclusion of the city’s 030 ZIP code) and the quality and style of a French fashion “maison.” This way, the founders want to move “on the fine line between streetwear and prêt-à-porter,” as they explain.
The debut line is dominated by streetwear classics such as hoodies, sweat- and T-shirts, complemented by several outerwear pieces. Many boast bold graphic prints, often playing around with the brand name (“Fréro 030” or “La Maison en Vogue”). Colors range between red, black, white and beige. Maison 030’s pieces are manufactured in Istanbul, Turkey and there will be two collections per year with special drops in between.
To reach the end consumer, marketing has begun on Instagram. And Benbrahim’s good celebrity relations have already carried fruit: So far, celebs such as Swizz Beatz or VVarholla and painter Leon Löwentraut have been spotted in Maison 030. And the social media push has also impressed numerous notable retail partners: The label’s debut stockists include Jades in Düsseldorf, Stierblut Munich and Fidelio in Zurich.
While the first limited drop is available already in Maison 030’s webshop, a selection of stores will receive these pieces in the next two weeks. The full collection will be delivered between June/end of July. Retail prices range between €35 for tees and €100 for hoodies. Brandpool agency currently handles Maison 030’s distribution.