One man’s failed quest to find a white tee gave rise to new London label Les Basics. “I was struggling to replace the few threadbare tees I had left,” said Les Basics owner Kieron Hurley. “The more I looked the more I realized there was nothing particularly interesting out there. It got me thinking that well-designed, premium not-so-basic basics could become my new crusade – et voila, Les Basics was born.”

Les Basics
Photo: Les Basics
Les Basics

The wardrobe staples on offer are made in Portugal, crafted from premium fabrics and priced affordably – prices start at about €45. In keeping with the brand name, every essential garment is named with a French twist. L’Over Coat, Le Roll Sweat and Le Long Polo form part of the FW17 collection, which is the label’s third outing. Le Leisure Jacket and Le Tee Sweat are among the more casual offerings. New materials for the season include a honeycomb jacquard knit, while camel, army green and a shade of nearly black have been added to the understated color palette.

Les Basics
Photo: Les Basics
Les Basics

Who’s the customer? “They range from the inevitable early twenties switched-on metrosexual male to the middle aged architect, and everyone in between,” said Hurley.

Current stockists include End, Flannels and Hub Shop.




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