Kathrin, Charlotte and Amelie Freier know fashion from the cradle: Their father Bernd Freier is the owner of German clothing giant S.Oliver. After collecting industry experience in different metropolises around the world, the three sisters had the idea of forming their own athleisure brand while on a retreat to California.
With KCA-Lab (the brand name is based on the sisters’ initials), they want to make clothes that can be worn in every aspect of their customer’s daily life (fitting travel, fitness and work purposes) and express ideals such as feminism, activity and confidence through athleisure.
Designwise, the line focuses on interesting textures and a simple color palette, consisting of mostly blue and black except one standout floral leggings. Next to sporty bottoms such as sweatpants, leggings and a skirt, KCA-Lab’s debut line includes tops, T-shirts and a velvety bomber jacket as well as accessories such as caps and bags.
So far, the styles are sold at KaDeWe Berlin and will be available at multibrand retailers such as Breuninger or Oberpollinger and online via Zalando. BXR London and Yeotown in the UK round up the brand’s retail plan for the near future. Retail prices vary between €60 to €250.
Despite their family roots and Kathrin Freier being in the advisory committee of S. Oliver, KCA-Lab presents itself as an independent brand with no marketed ties to S.Oliver.