Earlier this month Frankfurt-based MDLR debuted its first bag collection. After spending years looking for the perfectly fitted bag and working as a designer, product or brand manager for established brands such as Levi’s® or Birkenstock and now as creative director for Jost Bags, former snow- and active skateboarder Marco Lachner fulfilled his vision of redefining the bag on a global scale by co-founding MDLR in partnership with Jost Bags.
As its name indicates, the newcomer brand wants to combine both style and practical appeal through functional and modular designs, created together with Patrick Beritz, the CEO and founder of Grand Studio, who has worked with renowned sportswear brands. By providing its owner with ultimate practicality, the specificity of the urban bags lies in their huge attention to detail, as they feature a smart innovative and robust premium push-fit system, whose click buckles enable a versatile, unlimited combining and joining of differently sized bags of the MDLR line or attaching of accessories such as cup holders. In addition, the interior features functional pockets, and spacious compartments and partitions that can stow away the remaining carrier or shoulder straps after the bags are connected. In its own words, the brand caters to “urbanites, digital nomads and people who love the functional aspects of streetwear.”
Collaborations will also play a major role, starting with the announcement of a capsule collection in cooperation with photographer and creative mind Ryan Allan, who is also well connected in the skateboard scene as the founder of Canadas SBC Skateboard Magazine. Launching in January, ALLAN X MDLR will include functional bags, following MDLR’s typical “Connect System” and created for all “working and travelling creatives.”
Besides modular bags, which include hip bags for approximately €60 to the backpacks from €150, the product range also includes urban and modern apparel, such as versatile logo tees, hoodies, coach jackets and accessories such as mugs, skateboard decks, beanies and notebooks, dominated by a classic black and white color palette with statement pieces in tiger orange.
The first drop of three black backpacks and different sized bags, which will later be also available in other colors, as well as the apparels and accessories, are sold via the online shop on the MDLR website and exclusively at The Listener in Frankfurt. Then from mid-July, the MDLR pieces will also be globally offered at selected upper streetwear retailers.