GM Studio is a new women’s brand by Georges and Armand Marciano in collaboration with Cinzia Simone. Georges and Armand Marciano are known in the international jeans scene for having co-founded the Guess? brand together with their brothers Paul and Maurice in 1981. Georges, more specifically, is a renowned designer and the creative mind who invented the iconic sexy, ankle-zip Guess jeans model for women.

Cinzia Simone is originally from Italy and has been working in the fashion industry for over 15 years, both designing for different brands and consulting. Drawing inspiration from her extensive vintage collection and working alongside Georges Marciano, they created GM Studio.

This brand mixes different sources of inspiration, combining vintage, retro and utility with couture silhouettes and unique redesigns from the past. GM Studio is reinterpreting leather pieces from the early ‘80s and ‘90s, while also offering casual cool top quality silks, denim and cashmere, washed Indigo tees, leather accessories and jewelry.

The entire selection of products was manufactured in LA by expert local artisans. The collection is made up of three main parts: The Denim Personality and Leather Accessories collections –to be both launched in July 2016 and featuring denim, t-shirts, bags, jewelry and leather apparel and accessories. A third part –Introduction 16– will debut in September 2016 by offering signature pieces.

GM Studio is also involved in a series of initiatives aimed at reducing the consumption of water, chemicals and energy during the production process.