For decades Mephisto shoes were related with what your granny would wear when she goes for a walk. In fact, the French footwear brand founded in 1965 has built its name on selling highly comfortable shoes due to their handcrafted quality. In 2017 it teamed with Dutch streetwear label Patta to re-create one of its iconic models, the Rainbow. Needless to say, this one became an instant hit and brought Mephisto into the focus of hipsters and cool independent stores such as Thomas i Punkt in Hamburg.
This October, Los Angeles was the place to celebrate the re-introduction of its Mephisto Originals collection in the US, accompanied by a campaign and a pop-up store on Melrose Avenue, addressing the age-old question "Who walks in LA?" with the two-word tagline of the new campaign: ”Mephisto Walks.” Photographers Phil Knott and Gaelle Beller along with Parkour artist-turned-filmmaker Oleg Cricket brought the campaign to life, offering their interpretations of the comfy shoes.
While Mephisto also points out the quality aspect of its product by mentioning features such as the Soft-Air technology (that helps reduce the shock resulting from walking to protect the back, the vertebrae and joints) and the use of chemical-free leathers, some might just be interested in the style aspect, mostly of the old-school Mephisto models that cost around $269 at retail.
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