Some call it kiosk, others call it souvenir shop–while in Copenhagen for the recent trade shows we stumbled across two fairly new retail spaces that have one thing in common: they satisfy the appetite for quick and easy brand merchandise in a very fresh way.
There is for example the Ganni Kiosk, an outpost of the Danish contemporary fashion brand and as a pop-up just open for fashion week. Right in the center of Copenhagen, though somewhat hidden on a side street, the purple painted super small space resembles a kiosk more than a true store. The offer ranges from flowers and drinks to “Ganni Kiosk”-labeled limited merch (such as lighters, bags and a small choice of clothes) and allows shoppers and fashion-minded tourists to get their very special Copenhagen souvenir.
Wood Wood’s new airport store points in the same direction and offers travellers a mix of Wood Wood products, selected external brands and a range of W.W. CPH products made especially for the store. The range of the latter products includes teddy bears, water bottles, notebooks, mugs, etc.
The location and layout are obviously fairly different from Ganni’s pink hut though: Officially called Wood Wood Souvenir Shop it is located at Copenhagen Airport’s Terminal 2, air-side and therefore only reachable for travellers. Unlike Ganni the Danish streetwear brand chose a lasting retail space with a rather upscale, clean store design. It was developed in close collaboration with Spacon & X. Wood Wood has worked with this on several occasions in connection with both the construction of trade shows booths, showrooms and for the production of various modules and fixtures for different stores.
“It’s an old dream that comes true as we have talked about the possibility of having a store at Copenhagen Airport for many years. The airport store is a kind of satellite store that is adapted to the airport and the mechanisms underlying the shopping area of the airport and we have created a retail space that stands out in the product range as well as decor,” says Wood Wood’s creative director and menswear designer, Karl-Oskar Olsen.