By the end of June 2017, 64 companies and corporations (including Adidas, Asos, Bestseller Group, Ganni, Guess, H&M, Inditex, Kering, Lacoste, Tommy Hilfiger and VF) had signed the 2020 Circular Fashion System Commitment by the Global Fashion Agenda, representing a total of 142 brands and 7.5% of the global fashion market. They commited to set targets in at least one of the four action points for 2020, including Implementing design strategies for cyclability, Increasing the volume of used garments collected, Increasing the volume of used garments resold and the share of garments made from recycled post-consumer textile fibers. As a pioneer in promoting sustainability in fashion, we asked Eva Kruse, president and CEO of Global Fashion Agenda and the Copenhagen Fashion Summit, on the occasion of our latest SUSTAINABLE ISSUE about how realistic the commitment is?
“Global Fashion Agenda’s 2020 Circular Fashion System Commitment was put forward because there is a dire need to reduce the negative global impact caused by the fashion industry. Luckily, the broad interest from the industry shows a readiness to change current practices and companies that have signed have set targets within at least one of the Commitment’s four action points, which are crucial for a circular change to happen. By setting targets based on their own resources, strategies and brand values–guided by us to ensure targets are also ambitious–the Commitment sets targets that are realistic for companies of all sizes. The ultimate goal would be to have the entire fashion industry be 100% circular, and with this initiative the industry is taking the first steps towards that crucial transition.”
The companies’ more and less ambitious targets can be openly viewed on the Global Fashion Agenda website. A full progress report will be published in May 2018.