“People want something familiar but want to also put their own spin on things,” says Mark Smith. Nike's VP of Innovation Special Projects and his team want to bring more product personalization into retail stores–but customizing choices need limits, too...
Label to watch
Retailer to watch
Multibrand womenswear store Hengelo – founded in 2011 and based in Surrey, UK – targets customers of all ages. Here, co-owner Kate Payne gives us a glimpse into the running of the store and its eclectic selection, within which denim plays a major role.
Susanne and Christoph Botschen are not ones to laze around. So 3.5 years after sellling their powerhouse Mytheresa.com to the Neiman Marcus Group, the fashion couple is back with a new project: Their luxury shoe webstore Marthalouisa.com goes live today. Here, they speak about their concept...