Cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a film festival where the styles of the various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatre's district with billboards announcing the scheduled blockbusters, cult and indie movies.

Creative direction: Stefano Roncato 
Production and direction: Senio Zapruder
Executive Producer: Benedetta Di Domenico
Sound Designer: David Costa