Edwin Jeans wants to reposition itself in the US market and has engaged prominent reinforcement to do so. We spoke to the pair about the relaunch and the look of the new collection.
Finding companies that choose not to participate international trade shows may sound strange today, although Kaihara Denim is one the few manufacturers who can afford it.
Designer François Girbaud has collaborated with fabric manufacturer Eurojersey and designed the capsule The Sensitive Preformers collection produced by Petratex garment manufacturer. Read here more details about the collaboration.