Fashion always looks at what happens in the heart of (occidental) societies as a way to better understand and cater for the tastes and preferences of consumers in terms of apparel, footwear or accessories. Be it in the ‘60s, when the space race had a deep effect on designers like André Courrèges, who came up with futuristic collections fueled by astronauts’ looks, or more recently, with the rise of gym fellows and disciplines like yoga and CrossFit, turning sportswear items into a hot thing to wear in the streets. Even longstanding haute couture houses started delivering their own versions of running sneakers, sweatpants and outerwear. Stella McCartney is one of the designers who capitalized the trend.

This spring, the industry has set its eyes on the consumers’ increased sensitivity towards animals’ skin overuse by the fashion industry –and in the bigger picture, the overconsumption of meat as a contributor to global warming due to the high levels of water required in order to process the meat until it reaches the supermarket fridge.

Scandinavian brands are forerunners in this field. Swedish shoe brand Vagabond launched the Non-Animal collection early this month, its first range crafted from materials and adhesives that are free of animal additives. "Non Animal is a result of an increased demand from customers across our markets. Some of our target audience is actively seeking an alternative to leather, which we want to embrace" says Anna Fahle Björcke, Vagabond's brand manager. Non-Animal features seven different styles and the range is set to become an integral part of the brand’s product assortment.

Vagabond's non-animal collection spring/summer'16
Vagabond's non-animal collection spring/summer'16

Vagabond's non-animal collection spring/summer'16
Vagabond's non-animal collection spring/summer'16


In the accessories field, minimal brand Sandqvist introduced the Lightweight Series, a vegan offering packed with all-black tote bags, backpacks, wash bags and waist pouches for spring/summer’16. The various items are made of light, water-repellent polyester and they can be folded down to a miniature size and packed into small accompanying pocket bags.

Urban collections without animal product are the perfect mix of sustainability and respect of animals, both really positive aspects from the customers’ point of view. Thus we’re pretty sure that the vegan fashion craze is just about to get started.

Sandqvist Lightweight Series spring/summer'16
Sandqvist Lightweight Series spring/summer'16

Sandqvist Lightweight Series spring/summer'16
Sandqvist Lightweight Series spring/summer'16

Vegan Denim collection spring/summer'16 by Turkish denim weaver Orta Anadolu
Vegan Denim collection spring/summer'16 by Turkish denim weaver Orta Anadolu

El Naturalista fall/winter'16, spotted at Micam trade show in Milan
El Naturalista fall/winter'16, spotted at Micam trade show in Milan