Plain t-shirts are flawless, but they can also become boring and leave little room for individual expression. Perhaps that’s the reason why urbanwear- and streetwear labels put again the focus on eye-catching statements to print on tops, accessories and sneakers for next spring/summer 2016.

Basically almost every topic is covered: love, revolution, sexiness… Entertainment stays at the forefront in most cases –see the statement caps of Lifted Research Group or the slip-on sneakers of Japanese brand Losers. An interesting approach also comes from Carhartt WIP and their poem-like statement men’s shirt. Another twist are statements being printed on unusual parts such as the waistband as seen at Cheap Monday.

The trend reaches out to women and men, the last gender with a stronger push. Color-wise, black, white and grey are the dominating hues, probably because they emphasize the printed messages. So besides a basic tees offering, retailers should also invite consumers to literally reveal their personality through matching printed statements on their clothes next warm season.

Lifted Research Group cap seen at tradeshow Bright Berlin (July 2015)
Lifted Research Group cap seen at tradeshow Bright Berlin (July 2015)