It all started in the ’60s, when Yves Saint Laurent transferred Dutch artist Piet Mondrian’s work from art to fashion. For his 1965 fall collection, the French designer created the iconic Mondrian dress that incorporates primary colors into geometric black and white shapes. Now when taking a look at the SS18 collections to come, primary colors are back–and paired with neutralizing tones such as black, white and beige once again.

While a strong blue has been on trend for a while now and reds already gained popularity in last season’s collections, yellow has been reaching momentum only recently. Now, the three basic hues of the color wheel join for a bold colorblocking trend. 

Strenesse SS18
Photo: Strenesse
Strenesse SS18

Adapted by runway brands to streetwear favorites–from Gucci to Obey–we see primary colors shining bright à trois. Both in menswear and womenswear, saturated hues of blue, red and yellow are combined in rather clear cuts and with minimal pattern use. Worn with freshly white kicks the bold look earns a street style vibe.

Obey SS18
Photo: Obey
Obey SS18

While some labels keep it rather calm using primary colors only for accessories such as shoes and socks, other brands live the trend up to the fullest. Just take a glance at Hugo Costa’s bold allover yellow look, paired with goggles for the extra edge, Obey’s sunny tracksuit combination or Gucci’s primary shaded long-shorts-and-tee looks from its current cruise collection.

Hugo Costa SS18
Photo: Hugo Costa
Hugo Costa SS18
Gucci SS18
Photo: Gucci
Gucci SS18
Gucci SS18
Photo: Gucci
Gucci SS18
Minnan Hui FW17
Photo: Minnan Hui
Minnan Hui FW17
Baum und Pferdgarten SS18
Photo: Baum und Pferdgarten
Baum und Pferdgarten SS18

 Also read: 

Coziness is key: babouches by Acne

Trendwatch

Fold ’em down!

Read more →
No joke: Meggings – leggings for men

Trendwatch

No joke: Meggings – leggings for men

Read more →
Dickies x Urban Oufitters

Trendwatch

Women’s workwear pants

Read more →