It was in the air for quite a while, but now it's official: traditional Italian activewear brands are back on track.
The latest proof it needed was Gosha Rubchinskiy's spring/summer '17 collection that was just presented during Pitti Uomo in Florence. The Russian designer collaborated with the legends of Italian activewear Fila, Sergio Tacchini and Kappa to feature his über-cool Post-Soviet hooligan lad look.

Even though we missed Lotto and Ellesse in the scenario, we definitely vote for Rubchinskiy's interpretation of clean sportswear that luckily keeps far away from fancy re-designs and instead goes for the old, original stuff with big logos and straight colors.
Gosha Rubchinskiy spring/summer 2017.
© Vanni Bassetti/Pitti Uomo
Gosha Rubchinskiy spring/summer 2017.

Gosha Rubchinskiy spring/summer 2017.
© Vanni Bassetti/Pitti Uomo
Gosha Rubchinskiy spring/summer 2017.

Gosha Rubchinskiy spring/summer 2017.
© Vanni Bassetti/Pitti Uomo
Gosha Rubchinskiy spring/summer 2017.

Gosha Rubchinskiy spring/summer 2017.
© Vanni Bassetti/Pitti Uomo
Gosha Rubchinskiy spring/summer 2017.


For further reading:
Fila Black Line spring/summer '16

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