As every movement gives fertile soil to a countermovement, there is also an anti-trend to the rise of technical fitness apparel that has become super popular over the last seasons, way beyond the boundaries of your local gym. 

For the joy of gym sneerers (like me), Dryfit, EasyTone and TechFit are not the only way to dress comfortably-easy, even if today’s booming union of heathy-living, detoxing, body conscious and LA-loving peers might think so. You may also turn to the real deal: OG athletic sportswear. 
With Champion being a forerunner already last year, more and more athleticwear brands are celebrating their comeback with super cool, nostalgia-evoking retro collections right now.

Fila Black Line spring/summer '16
Fila Black Line spring/summer '16


Fila (or at least their UK distributor) has been doing a great job in taking the brands classic blue/red/white aesthetics that everyone loved in the early 2000s to meet the current demand for logo-fueled sportswear and thereby unlocked even fashion retailers such as Urban Outfitters. Ellesse Heritage, the Italian-founded, now Pentland-owned sportswear company is experiencing a similar development – you can find their logo-loaded shirts, sweats and trackpants at Asos right now. 

Also Russell Athletic just celebrated its return to the market with a line of basic crewneck sweaters at Jacket Required in London where even Manchester-born football supplier Umbro presented a heritage line. 
This trend is about real sportswear, not activewear. Influences do not so much come from running or fitness, but rather football, tennis or basketball. The key-items are ready to be worn for sports, but they don’t feature any technical qualities: Think loose-fit cotton tees or polyester tricots instead of breathable or even shaping tops. Insiders top these up with a classic bucket hat plus a pair of bulky trainers (or branded slides as a summer version) and enjoy the comfort and randomness of the perfect authentic athletic outfit.
Champion spring/summer '16
Champion spring/summer '16
Champion spring/summer '16
Champion spring/summer '16
Ellesse Heritage spring/summer '16
Ellesse Heritage spring/summer '16
Ellesse Heritage spring/summer '16
Ellesse Heritage spring/summer '16
FIla heritage sneakers
FIla heritage sneakers