After recent injections from the fields of running (leggings and sneakers), basketball (shirts and sneakers) and baseball (jackets), it’s time to draw fashion’s focus on a new sport to add some freshness: Tennis.
Kicked off by the success of clean white tennis sneakers like Adidas’ Stan Smith, now the tennis influence becomes visible in apparel, too.

Heading the trend and matching the current enthusiasm for this decade are ‘70s inspired tennis looks (both retro versions as well as real vintage sports pieces from our parents’ closets). Paying tribute to its founder René Lacoste, French sportswear label Lacoste recently launched its collection ‘René did it first’. The first polo shirt by Lacoste was designed in 1927 – today, it’s an integral part of the modern wardrobe.

Björn Borg spring/summer 2016
Björn Borg spring/summer 2016
Building up on this, Lacoste’s capsule collection shows tennis clothes with a strong retro feel that are totally wearable in everyday life: Cute pastel-colored skirts, eye-catching cuffed jersey jumpers and colorful sweatbands. Similarly, Swedish sportswear brand Björn Borg (named after the famous tennis player) recently presented its ‘70s fueled spring/summer ’16 collection during Stockholm Fashion Week, full of flared and cropped track pants, A-line tennis skirts, pullovers and polos with stripy elastic hemlines.

Even fashion chains without any tennis heritage such as Asos and Topshop pick up on this trend, making it accessible to a wider audience: H&M collaborates with Czech tennis player Tomas Berdych and Uniqlo successfully dresses both customers and professional tennis players with its ‘Matchwear’ collection. Whether you throw on a ‘70s tennis total look or add some tennis essentials to your wardrobe (e.g. polo + flared denims, tennis skirt + classic jumper) – this look is easy to wear and love.

Fred Perry spring/summer 2016
Fred Perry spring/summer 2016

Uniqlo matchwear fall/winter 2015-16
Uniqlo matchwear fall/winter 2015-16
Lacoste fall/winter 2015-16
Lacoste fall/winter 2015-16
Fred Perry spring/summer '16
Fred Perry spring/summer '16