Show & Oder trade fair has announced that it will open up its doors at Kraftwerk Berlin Mitte for the public audience and invites fashion fans to get a first look at the newest collections.
Through this event, exhibitors are able to get an immediate reaction to the collections and establish purchasing and market trends from the customer itself earlier than usual.
At the event, that is taking place on 28 June, 2016, from 7pm-11pm, customers will also be able to purchase pieces of the collections as well as get a look behind the scenes of the fashion fair. An opportunity that, up until now has only been granted to professional buyers and the press.
Patron of the “Shopping Night by Show & Order” is internationally known blogger Farina Opoku of Nova Lana Love, who resonates well with young fashion fans.