As SI already reported last December, Zalando has launched Zalon, the new online styling service. With the new platform, Zalando customers can get free shopping advice from professional stylists and benefit from free shipping and a 30-day refund guarantee. The service will initially be available in Germany only.

Visitors to the newly launched website can create their own fashion profile and pick out their favorite looks. After completing a number of question about their personal style preferences, favorite colors and preferred price range, users can then choose from one of three different stylists recommended to them. After that, customers set up a phone appointment to get to know the stylist of their choice and discuss topics such as individual style and various fashion preferences. Based on this initial interview, the stylist chooses the perfect outfit and sends the selected garments to the customer in a Zalon package complete with a personal note.

One example for a Zalon outfit
One example for a Zalon outfit