Zalando has announced that Investment AB Kinnevik has acquired another 10% of its equity, making Kinnevik the online retailer’s largest shareholder with 26% direct holdings and 9% indirect holdings with Rocket Internet. The new acquisition comes on the heels of Zalando’s positive growth within the first half of 2012, which has paved the way for the company to double its 2011 revenue of 510 million.

CEO of Kinnevik Mia Brunell Livfors commented: “Kinnevik first invested in Zalando in 2009 and has followed the rapid success of the company since then. We are very pleased to be able to increase our ownership in the company and we look forward to being an active partner to the company and continue to support its development into a leading European e-commerce company.”