American menswear designer John Varvatos has mined some of rock and roll’s greatest acts each season for his ad campaigns. As tradition would have it, this season the New York-based designer tapped ZZ Top, one of the longest running major US rock bands, to star in his fall 2009 campaign. “ZZ Top is a music institution that has remained relevant through the changes and trends of the last four decades; it was inspiring to work with them,” explained Varvatos, who worked with YARD Creative Director Stephen Niedzweicki on the shoot concept. Shot against a life-size diorama of buffalo at the Museum of Natural History in Los Angeles by veteran music photographer and documentarian Danny Clinch, the campaign was inspired no less by ZZ Top’s 1967 World Wide Texas Tour, with which they introduced Texan icons to the world. Accordingly, among the highlighted pieces for fall in the photographs are Varvatos’ textured leathers. The company’s campaign alumni to date include Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry and Ryan Adams.