Zalando has recently expanded its business to Spain by opening a new local online shop. As previously announced, a conversion rate of 30 days will be offered with free shipping and returns as well as a complimentary service hotline. Following Spain, Zalando has announced plans to expand to Finland, Denmark and Poland in the coming weeks.

As of now the company operates local shops in Germany, Austria, Switzerland, the Netherlands, France, Great Britain, Italy, Sweden and Belgium. In Germany, Zalando's domestic market, it is the number one online shop for apparel and shoes and is the second best-known brand after VW, with brand awareness announced at 92%. The shop provides more than 1000 brands, showcasing shoes, apparel, accessories, beauty products and sporting goods.