Online retailer Zalando has designed its own fashion collection for the first time. The new line will come out as a spring/summer 2012 edition and be available online beginning on March 2, exclusively at zalando.com.
To mark the occasion of Zalando’s fashion collection debut, a pop-up store will open in Berlin Mitte (Weinmeister Strasse 2) between March 2-4 , giving buyers a chance to shop offline. The pop-up will also provide a sneak preview of Bernadett Penkov’s capsule collection for Zalando, which will become available online two weeks later.
The Zalando Collection includes a variety of shoes and bags with all kinds of highlights, from ethnic prints to 50s pastels and 90s neons, catering to the key trends of the spring/summer season. The collection is comprised of 50 garments, 80 pairs of shoes and 20 bags.