Yohji Yamamoto and Adidas celebrate ten years of Y-3 with the introduction of Y-3’s first men’s fragrance Black Label during Men’s Fashion Week in Paris.

“Making perfume is a huge difference from designing clothes. It involves so many people and advices. But in the end both have to seduce the senses.” Yohji Yamamoto, Y-3 Creative Director.

Black Label will come in a 75ml bottle retailing for approximately EUR 95 / USD 95 / GBP 75 / JPY 10.000, and will debut in February this year. The fragrance will be available in Y-3 flagship stores and online Y-3 online store.