Denim brand Wrangler has opened its second store in Germany, located in the shopping center Limbecker Platz, in Essen. “Essen is the perfect location to show our new innovations and collections”, stated Matthias Herrmann, Sales Director, responsible for Germany, Austria and Switzerland.

The 70 sqm store presents the Spring/Summer 2014 collection and focuses especially on the menswear collection “denim performance” – Wranglers new product platform, which according to the company, stands out for its new fabrics, details and technical innovations. In addition, the assortment also offers the “Denim Spa” package for women, including moisturizing denims.

Already in August 2012, Wrangler celebrated its first store opening in Leipzig. “The store in Leipzig was the start for our own retail”, said Frans van Zeeland, President Wrangler EMEA. For the future, the company plans to open up more Wrangler stores with partners as well as their own independent shops.