Recently the first branch of the Woolworth Warehouse Discount Store in Munich opened with a new look.
 
Over 1.000sqm of retail space is now bursting with colour, clear communication and specially developed products presentation for a fresh, modern and innovative look. The Munich-based store is the first of three pilot projects being implemented by the shop-fitting specialists, Schweitzer AG.
 
The new inspired look entails a fast orientation and structure, with the number of furniture types being significantly reduced. Newly developed pyramid tables, straight shelves, roll containers and goods in presenter range optics offer present a range of products without being cluttered. The cashier designed in line optics, shows black and white photography of the brands history.
Woolworth Munich opens with a new look
Woolworth Munich opens with a new look

“We want our clients feel comfortable in our projects and look forward to returning frequently. We have tried to make it feel almost like a second home, "says Beni Gentiles Creative Director of Interbrand Design Goals.