Woolrich Inc. and WP Lavori in Corso announced the opening of the first Woolrich standalone retail space in North America. Located on 125 Wooster Street in New York’s SoHo neighborhood, the two-level flagship will carry men’s and women’s clothing and accessories from the brand’s contemporary collection, Woolrich John Rich & Bros. It will also feature men’s wear from the designer label Woolrich Woolen Mills.

The SoHo flagship is designed as a contemporary retrospective of the company’s 184-year history. Vintage items from the original Pennsylvania mill, including wool-production tools, swatch cards, catalogues and various garments from the historical Woolrich archive, decorate the space. The 130-square meter ground floor features antique windows and furniture, recovered from an old hardware store, while the 46-square-meter basement level is designed as a contemporary “Woolrich Men’s Club” which will double as an event space. The ground floor will highlight the Woolrich John Rich & Bros. collection―the full range of the iconic Arctic Parkas for both men and women. The basement level will house the brands’ made-in-America product, including blankets and bags and the Mark McNairy-designed Woolrich Woolen Mills collection.

“We’ve been talking about bringing our retail concept back home to the U.S. for a long time,” commented Josh Rich, Woolrich, Inc. executive vice president. “The brand has performed very successfully in Europe and Asia over the past few decades thanks to our partnership with WP Lavori in Corso, but we’ve never had a strong retail presence in the U.S. Woolrich has been outfitting Americans for more than 180 years and with our ongoing expansion plan, we’re poised to be America’s favorite outerwear brand for 180 more.”

As already previously announced Woolrich, Inc. and WP Lavori in Corso, the Italian company that holds the license to design, produce and distribute Woolrich John Rich & Bros. in Europe and Asia, have signed a long-term, international distribution agreement through which WP Lavori in Corso will manage the European, Japanese and Korean markets, while Woolrich, Inc. will manage activities in the U.S. and Northern America. Both companies will be involved in coordinating activities in China. “WP has a long-standing relationship with the Woolrich family, so this is a natural next step for us,” said Cristina Calori, founder and president of WP Lavori in Corso. “We’re excited to enter into this partnership and open the doors to the first North American Woolrich store in New York.”

Expansion into Asia and North America mark the first steps in the development of the Woolrich John Rich & Bros. brand outside of Europe. By 2020, the Woolrich global store network will reach 50 units, all in major capitals and ski resorts in Asia, Europe and North America and will see new retail locations opening in Aspen, Boston, Chicago, Hamburg and Tokyo beginning in October 2014.