Wood Wood has announced Ulrich Scheibelein as new Director of Sales & Marketing. In his new role, Ulrich will have the overall responsibility for the guidelines of Wood Wood’s sales and marketing initiatives. He replaces Thomas Nissen who has been heading Wood Wood Sales & Distribution for the last 4 years and has now chosen to seek new challenges outside of Wood Wood.

Ulrich comes from a long career with Adidas Group, where he the last 10 years has been involved with sales and marketing in various roles, most recently as Director Fashion Sales Nordics.

Per Gasseholm, CEO of Wood Wood says; “We recognize the importance of a consistent message in everything we do. It’s increasingly important that all platforms and retailers around the world communicate the Wood Wood attitude in a way that speaks to the brand, while supporting sell-through. Ulrich’s background and personality is a perfect match as we continue to build relationships with consumers and customers alike.”