Only few days after Wolverine World Wide has appointed Richie Woodworth as new president of its Lifestyle Group, the company continues pushing its lifestyle division by another two leadership appointments in two of the Company's key strategic growth areas.

To more fully align and accelerate the Company's consumer-direct operations and omnichannel transformation initiatives, the Company has announced the appointment of Scott Sincerbeaux as President of Consumer Direct.  

Sincerbeaux brings over 30 years of leadership in creating consumer experiences at retail, most recently as vice president of North America Retail at Godiva Chocolate.  Prior to his role with Godiva, he held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies. 

As part of this move, the Stride Rite Children's Group will join the Company's Consumer Direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives.  Mr. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide's Chairman, Chief Executive Officer and President.
Additional, Tom Kennedy has been namend as new President of Apparel and Accessories aiming to coordinate expertise and leadership of the apparel and accessories businesses for Wolverine Worldwide's portfolio of global lifestyle and performance brands. In this newly-created role, Kennedy will oversee all of the Company's apparel and accessories initiatives around the world. 

He was most recently executive vice president of the Fossil Brand with the Fossil Group and previously led the Fossil retail group and wholesale business.  Before joining Fossil, Kennedy was a division president at PacSun, Vice President of U.S. Apparel at Nike, and held various senior roles with The Gap. He will also report directly to Blake Krueger.

Blake Krueger stated: "We continue to focus and devote resources to accelerating our consumer-direct initiatives and building global lifestyle brands. Scott and Tom both add extensive and diverse experience to our team and deepen our already strong bench. They both have a strong consumer-centric background and will work to drive two of our most critical strategic growth initiatives as we continue to build our family of brands around the world."