Berlin Fashion circus is ever changing and the discussion about the right dates for fashion shows continues. For the next winter edition there is another change set: Show & Order has announced to open its doors a day earlier and start business already on Monday, January, 18, 2016, while all other shows open on Thursday.

According to Show & Order CEO Verena Malta the decision meets the needs of buyers and exhibitors as both save money and time: “Retailers can be back in stores on Thursday to prepare the business for the busy weekend. Additional, Paris as important location for young women’s wear and accessories will start immediately after Berlin.” With this step the events should be more equalized.

She is not afraid to be the loner although visitors can’t attend another fair on Monday, she explains: "The distributors and exhibitors are common with our decision. By starting on Monday they have the chance to cover a big part of their appointments already, work efficiently, and discover the first trends and new brands. Additional, they might have time to check Berlin’s new stores, because one should never miss what the competitors offer.

Unaffected by the extension, Berlin fashion fairs mainly continue with their recently started cooperation regarding ticketing.