For f/w 2014/2015, British designer Vivienne Westwood has introduced the new Vegetable Dye knitwear range across both the Vivienne Westwood Gold Label and Vivienne Westwood Man Label collections.

The illustrated Vivienne Westwood orb logo “Vegetable Dye“ is embroidered on the items to inform the wearer of the natural dying process that the garment has been treated with. The yarn in each garment has been dyed using liquefied roots, following an ancient dyeing technique, to achieve a natural result without using harmful chemical products. This is the first and only natural coloration technology – also available in different hues - that has received a worldwide approval from Woolmark.

The use of eco dying techniques used throughout the range reflects Westwood’s mantra to Buy less, choose well and make it last”.