On August 30th Wrangler opens up its first German store in Leipzig. The 135 sqm sized store is the first store self-operated by Wrangler in Europe and the pilot project for a Europe-wide trading concept.

“Germany is one of the largest and most important trading area for Wrangler. Leipzig has a great retail infrastructure. Therefor it wasn’t a difficult decision to open our first store in Europe in Leipzig.”, said Adam Kakembo, VP Product & Marketing, Wrangler EMEA. Wrangler will put on a launch party for selected guests the week after the opening.