WP Work in Progress is launching the WP Relais chain, its new hotellerie project.

Among its various activities in the upper sportswear market, the Italian group is renowned for having founded its first multibrand WP Store concept 30 years ago.
Impression of a WIP Relais hotel room in the Salento area
Impression of a WIP Relais hotel room in the Salento area


The WP Relais initiative group was born with the aim to recreate similar unique and authentic atmosphere locations as their WP Stores. WP Relais offers holiday accommodations in some of the most beautiful Italian locations such as in the Tuscan countryside, on the Apulian Coast, in the centre of Florence, Pantelleria island and soon also in international resorts.  Aim of the initiative is to promote and protect the environment and the traditions of the surroundings where these accurately restored resorts are based, helping tourist immerse themselves and discover the very diverse and unique local lifestyle, philosophy and traditions.

WP Work in Progress (WP Lavori in Corso) designs and distributes the Woolrich brand for Europe and (in partnership with the US headquarter) Asia and also distributes the Barbour, Blundstone and Palladium brands in Italy.