WP Store, the Italian company specializing in scouting, distributing and adding or redesigning sportswear brands including Barbour, BD Baggies and Woolrich, will celebrate its 30th anniversary in June 2012 at Pitti Uomo with a new brand launch.

Until then the Bologna-based company is preparing with a series of Woolrich store openings. By September 2012 it will have opened a store in Seoul and one in London. It will relocate and redesign the Cortina store by moving to the more centrally-located Corso Italia and will open in Forte dei Marmi by Summer 2012. By mid-2013 the brand will open a New York store as well as offices and showrooms near the flagship, reflecting a thorough expansion and restructuring of its US market base.

The group is also planning a series of Woolrich shop-in-shops; they expect to open 16 new spots in Italy by the end of 2012. They opened 29 shop-in-shops throughout Europe in 2011 and expect to open 13 more this year.