Woolrich Goods, a new concept store, has just opened in Forte dei Marmi, Italy at Piazza Marconi. The shop offers all Woolrich-related brands and labels - the designer brand Woolrich Woolen Mills, the young Penn-Rich brand and the main label Woolrich John Rich & Bros for men, women and children. Other brands will also be on display as a result of careful worldwide brand and product scouting by WP.
 
For fall/winter 2012/2013 Woolrich Goods will also open stores in Goteborg, London and SeouI. The newly renovated London location will open by Picadilly Circus in time for the summer Olympics. Then, following the success of Stockholm's recently opened Woolrich Store, a second flagship will open in Goteborg in October 2012. Korea's location will debut soon after, with a store in Seoul's Dosan Park, a prestigious shopping area.
 
The new concept store offers all Woolrich-related brands and labels.
The new concept store offers all Woolrich-related brands and labels.