The Woolmark Company, producer of Australian Merino wool, once again served as the sponsor for Alexander Wang’s fall 2012 Fashion Week show in New York, marking their fifth consecutive collaboration. 20 out of Wang’s 31 looks featured Merino elements, with which he consistently finds ways to innovate. The designer commented, "Australian Merino wool played an important role this season helping to conceptualize a play on the contrast of the richness of wool bonded with a high-gloss lacquered effect, portraying structure and ease."

Woolmark also announced that they are working with Europe’s premium wool weavers specialising in lightweight Merino suiting fabrics to reintroduce their successful Cool Wool Campaign.
A guild of leading luxury weavers, supplying international brands and bespoke tailors, launched Cool Wool fabrics in their spring ranges to the global apparel industry at Milano Unica and Première Vision, February 2012. The consumer launch will take place in the Gulf during July, followed by a wider introduction into other key fashion and wool consuming markets from spring 2013.