After opening five new stores earlier this year, Volcom has added another two to the list. On October 20 the sports brand unveiled a new location in Chamonix and on the 26th a partner store in Les Deux Alps.
 
The Chamonix store covers 190 sqm and offers a wide selection of technical outerwear and streetwear for men, women and children as well as a range of eyewear by Electric. The shop’s design reflects Valcom’s new retail concept in its division of space and use of innovative ideas such as hand-painted walls incorporating collages and props as well as a photo station where customers can take pictures against a Mont Blanc backdrop.
Volcom store in Les Deux Alps, France
Volcom store in Les Deux Alps, France

Volcom now operates 12 stores throughout Europe, finally making a set place for itself in the continent’s snow outerwear industry.