To promote their first fragrance Ella (which was introduced last year), Swiss knife and outerwear brand Victorinox has developed a new shop window campaign for summer 2015, putting the design of the flacon in focus.

The concept, design, development and production of the window makeover are created by Dfrost. For the installation, the flacon’s details such as its built-in mirror, imprinted rubber covering and bracelet shall serve as a giant vitrine for the product itself.

For 130 years now, Victorionx produces multifunctional pocket and kitchen knives, including the well-known “Swiss Army Knife”. According to their multifunctionality approach, Victorinox designed the Ella flacon with some extra equipment like a little mirror on the front and a wrist strap that allows the fragrance to be a companion for on the go.
The scent itself is composed of intense colors and flavors like green fig leaves, lychees, ginger, vanilla and rosewood.

Window installation by Dfrost
Window installation by Dfrost