Danish Bestseller group have transformed its luxury label Vero Moda Very brand into Y.A.S.. According to the company the change was made in order to achieve a stronger and clearer brand position. In addition to that the brand wants to upgrade its collection and present more “fashion-forward” designs.

Y.A.S. will feature eight collections a year and will also cater for express collections. The collections will be available in selected VERO MODA stores across Europe as well as in wholesale shops starting with the Autumn–Winter 2013 season.