Exhibitors and visitors say that the premiere of Bread & Butter’s Barcelona show, which ran July 8 to 10, was a great success. “We are very happy and proud that everything really went well,” said Karl-Heinz Müller, president of Bread & Butter.

About 45,000 people visited the international event in the Fira Barcelona, the old fair building. The majority came were from the South of Europe: 32% came from Spain and Portugal, 21% from Italy. “For the next time we have the aim to reach more visitors from France,” Müller declared.

More than 700 brands showed their new collections. Italy, which accounted for 25% of the exhibiting brands, had the most representation of any country. It was followed by 21% from the USA, 16% from Spain and 12% from the UK. Other exhibitors came from in France, Germany, the Netherlands, Denmark, Japan and Australia.

Müller expects a brand overlap of about 50% between the Barcelona and Berlin shows. The Berlin exhibition will run July 22 to 24.

Like in Berlin, the Barcelona event was divided into different areas with denim, sportswear, streetwear, superior brands and the Milk & Honey, a small show for womenswear. Whereas visitors in Berlin sometimes complained about the small space, the Fira Barcelona’s 70,000 sq. meters provided enough room to create a relaxed and comfortable atmosphere. Visitors also stressed that the organization of transport and accreditation was better than in Berlin.

Müller announced several new plans at the event. For next January he is envisioning a kidswear area in Berlin with brands like Woolrich, Replay, Puma, Adidas or Lacoste.

In additon, in July 2006 he wants to establish an area for contemporary designers from, for example “Antwerp and London,” in Barcelona. It will be located in the historic fair building on the Montjuic, next to the other halls.

And reach the consumers Mülller has an international fashion award in mind. A jury with a couple of hundred members from trade and press will announce the nominees and the winners of the award who will then be presented in a TV-show to a wider public. “We are thinking about something like the Oscars or the Grammys – only for fashion,” says Müller.