The VIEW Premium Selection in Munich (15.-16. July) finalized its preview on the trends for fabrics and accessories for the winter season 15/16 with a superb new location and a plus of exhibitors and visitors. About 300 selected collections were presented this time, about twice as many as at the previous event. Many new collections were among the exhibitors, including Cotonificio Albini, Deveaux, Taroni, Lyria, Progetto Uno, Blue Royal, Bonotto, Lisa, Ermenegildo Zegna, Agnona, Mahlia Kent, Brunello, Takisada, Liberty and Fauck. Especially for the denim business, the VIEW proposes an additional possibility to present new developments in the continuous process of new inventions. Denim weavers like e.g. ITV-Denim, Tavex, Bossa Denim, Italdenim, Pordenone-Olimpias and Tejidos Royo presented a rich denim area.
Also the number of visitors increased with 83%. Design teams from brands like Hugo Boss, Talbot Runhof, Marc O’Polo and Laurèl were among them.

Coming from the several-story Prisco House in the center of Munich, the new airy location in the MVG Museum in Munich added an additional premium atmosphere to the upscale collections. The reactions to the new location were very positive. “This is the first show, where my clients didn’t complain about the light,” comments R. Denis Earl Purvis from Royo. The bright daylight and the relaxed premium atmosphere in the historic halls of the Museum for Public Transportation in Munich was seen as a big step ahead.

Trendboard with fury and luxury fabrics
Trendboard with fury and luxury fabrics
In terms of trends, the tendencies in the premium segment were still about richness like fury haptic, strong 3-D-structures, jacquards and metallic looks. At the denim segment, the softness of denim gets even more comfortable, and new authentic leather or snake finishes give denim an unknown new face. Also the trend to include aesthetics and fabrics from active wear into fashion was represented in numerous stretch fabrics. “Stretch is still very strong,” says R. Denis Earl Purvis from Royo, “we are selling it for women and men.” Their use of Megalast – a fiber which improves the recovery and stretch-ability up to 50 percent, makes stretch even more comfortable and durable. Knitwear also succeeds to remain important for trousers and jackets, with inspiration coming again from the athletic wear. “We are selling polyamide stretch from our active wear collections to purely fashion clients, which will produce very comfortable pants from it,” says Christan Weichert from Weichert Agencies, which also organize the Performance Days in Munich, a fair for functional fabrics.