Karl Heinz Salzburger, President – VF International has announced that effective immediately Patrik Frisk has been promoted to President - Outdoor & Action Sports EMEA, responsible for JanSport, The North Face, Reef and Vans in the EMEA (Europe, Middle East and Africa) region.

Frisk assumes this position following a strong track record of success within The North Face in Europe, where he was instrumental in the growth and success of the brand. Frisk has been with VF since 2004, when he joined the company as Country Manager, Scandinavia. During his tenure with The North Face, he was responsible for EMEA sales and most recently served as Vice President/General Manager - The North Face EMEA. Frisk’s career also includes senior positions with Peak Performance and W. L. Gore and Associates.

Michael Specht, who has held this position since April, has decided to leave VF to pursue other career interests.

Frisk will report directly to Salzburger and will relocate with his family to Lugano in the near future. Until a successor is named, Frisk will continue in his leadership role for The North Face activities in the EMEA.

“I'm confident that Patrik's drive and energy, as well as his strong leadership skills, will result in even stronger success for our Outdoor & Action Sports brands in the future,” Salzburger said. “Please join me in congratulating Patrik on his new role, and wishing him all the best in this exciting new challenge.”

—Regina Henkel