On 18 September, 2014, VF Corporation announced that Sudhakar Puvvada has joined the company as vice president, global jeans innovation center. In this newly created role, Puvvada will oversee VF’s recently established Jeanswear Innovation Center in Greensborough, N.C., where the company focuses on denim advancements to profit its jeanswear brands including Wrangler, Lee and 7 For All Mankind.

Just earlier this month, VF announced Dan Cherian as vice president, global innovation, performance apparel and footwear, as we already reported, which now connotes two new faces in leading positions at VF.

“Sudhakar will work closely with leaders throughout our global jeanswear business to combine existing VF knowledge with the expertise and insights from our external partners to build commercialization opportunities for our brands,” said Scott Baxter, Vice President, VF Corporation and Group President, Jeanswear, Imagewear and South America. “His background in both technology and consumer goods will help to empower our innovation agenda and lead to sustainable, breakthrough innovations for consumers globally.”

Prior to this position, Puvvada worked at Ashland, Inc. where he served as vice president, technology platforms. He also holds a Master of Science and a doctorate degree from the Massachusetts Institute of Technology.

VF’s two additional Innovation Centers are its Performance Apparel Innovation Center in Alameda, Calif., and Footwear Innovation Center in Stratham, N.H.