German Dieter Jacobfeuerborn has been selected to fill the newly created position of President, Country Markets Europe, at US clothing giant VF Corp ( Previously, the 47-year-old served as a regional managing director and oversaw VF’s Middle and Eastern European markets, which also include Turkey, Russia and the Middle East.

In his new role, Jacobfeuerborn will continue to report to Aidan O’Meara, the president of the company’s International Jeanswear Coalition, who plans to put greater focus on the development of VF jeanswear brands Lee, Wrangler, H.I.S and its mass-market brands Maverick, Hero by Wrangler and Old Axe in Europe.

– Sabine Kühnl, Bureau Chief Germany