Advanstar Communications, the owner and producer of the Las Vegas trade shows MAGIC, Project and Pool announced today that more 120,000 people from 80 countries attended the three shows last month, which featured 4,500 exhibiting companies.

“This was one of our most dynamic shows to date,” said Laura McConnell, Advanstar’s executive vice president of fashion.

At MAGIC (, this season’s South Hall – home to the streetwear section — moved in a welcome direction, with larger brands situated on the perimeter of the hall to ease traffic and a renewed sense of innovation on the show floor as vendors aimed to showcase post-Artful Dodger inspired basics.

As Christopher McCabe, vice president and general manager of MAGIC International, explained in July: “This August, MAGIC will introduce the next evolution of streetwear. Expanded and remerchandised for ease of shopping, the new Streetwear at MAGIC begins on the first floor of the South Hall and expands to its original location on the second floor. We are introducing a new ‘progressive streetwear community’ that will launch this August. This ‘show within a show’ concept includes the High 5 and Street Culture environments in addition to neighboring influential and emerging street, art, surf and skate culture brands.”

Those brands included Crooks & Castles, Stüssy, The Hundreds, PegLeg and In4mation. In addition, Swarovski held an installation show of its collaborations with designers and brands ranging from Jean-Charles de Castlebajac to 7 for All Mankind. Elsewhere, a personal appearance by Todd Smith aka actor/rapper LL Cool J, along with Rocawear, Miskeen Originals, Apple Bottoms and Zoo York drew notable crowds.

In the men’s section in the Central Hall it appeared that many brands had left MAGIC for Project, which left the section populated by slightly older brands and thus more staid, smart and casual wear. In the young women’s section at WWDMAGIC in the North Hall, however, the show was strong with the likes of Dollhouse and Hot Kiss holding court. Much of the traffic did indeed seem to be focused on this area of the floor where the brands’ young and girly collections, which embrace the fashion trends across the board, sold well. On Wednesday, chaos ensued at the Dollhouse booth when Paris Hilton showed up to promote her line (a Dollhouse licensee) and, believe or not, personally walk people through sales appointments.

Things were also jumping at Project (, especially compared the slow turn of events at Project New York the previous month. Despite this, new and noteworthy brands were thin on the ground. Those that stood out at all were mostly European, and included B Chyll, Rails, Beandip, Ilaria Nistri, Louis De Gama, Lauren Felton, Iodice and Le Full. In men’s, new LA-based brand Lova was one of the labels that created a buzz with its clean military shirts, slim cotton-linen trousers and shorts and skinny solid ties. Likewise, actor Wilmer Valderama, personally showed press and buyers his revamped and impressive line Calavena, which mixes cultural references from all over, including graphics of Spanish sayings written in Hebrew lettering.

Also on hand at Project was the Sportswear International lounge, which featured a large photo exhibit of the “Family Affair” shoot in this year’s Who’s Who edition.

This season’s edition of Pool ( also a noteworthy one. The show introduced a new eco/green section called S(eco)nd which featured 49 brands. Elsewhere, fresh looks were offered by FM, which showed adorable womenswear, while more directional pieces were served up by, among others, Elmer Ave, Kilian Kerner, Idol Radec and Wrath Arcane. Two debuts at the show were Andrew Christian’s new sporty underwear line for women (the brand has been men’s-only until now) and young Brooklyn designer Jason Laurits’ men’s line Plaster, which included such things as a lilac double-breasted T-shirt, a tee with a woven shoulder and fantastically clean shorts that were either tailored or tie-waisted.

The show was also strong on accessories and featured, among others, great man bags from Property Of… and Malcolm Fontier (who debuted his line there) and cool, one-of-a-kind belts from both Neves and Jon Wye.

Finally, at United (, the one large independent streetwear show in Vegas, notable exhibitors included Kanvis, an LA-based line of clean jeans and basics, and Cocaine Mule, a new canvas bag line.

One dominant street trend at both Pool and United was guns. Pistol graphics appeared on many T-shirts there and there was also lots of gun-shaped jewelry.